Olga Kharif at Bloomberg is reporting on an interview with Zune senior product manager Terry Farrell, where Farrell indicated a major price cut for the Zune Pass may be seen soon.
Zune Pass currently costs $ 14.99 per month, and even if Apple did not respond directly to her, RealNetworks Inc. ‘s Rhapsody service is similar cut the monthly price of $ 10 to $ 14.99 last April. Farrell did not say how much the price would fall Zune Pass, but one can assume that Rhapsody will fall to $ 10 or less.
So it does show a continuation of life for the Zune music player, despite only 2% of the activity of portable music players? I tend to doubt it. Instead, it seems to me that Microsoft continues to prime the pump for Windows 7 Phone. We know that Zune software will be an integral part of your new operating system from Redmond, then drop the price a few Zune has clear advantages over iTunes would make sense.
Still, for those of us addicted to using SmartDJ with a Zune Pass, this news is music to our ears. If you can’t be competitive, at least you can be cheap. It also comes on the heels of Alex Reeve of the UK MObile Group saying that the release of Windows Phone 7 will FINALLY bring the Zune Marketplace to the UK, I assume with Zune Pass in tow. Now, if you put the software on Mac and Linux, we will be truly mobile.

June 1st, 2010
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