Microsoft announced to the reporters that Google’s Nexus One will face a series of Zune-like problems, as it tries to balance its Android platform.

Speaking at the Consumer Electronics Show in Las Vegas, president of the company’s Entertainment & Devices Division, Microsoft’s Robbie Bach, told Bloomberg that he envisioned that Google’s foray into directly marking and selling the phone could scare away other Android licensees.

“Doing both in how they try to do both is really very, very difficult,” said Bach. “Google’s announcement sends a signal where they are going to place their commitment. This will create opportunities for us and we will continue. ”

Bach presided over Microsoft’s own “PlaysForSure” Windows Media strategy for delivering a licensed software platform that hardware manufacturers could use to create MP3 players, competing with Apple’s iPod. When this program failed to get much traction, Microsoft has taken things in hand, announcing a plan to provide a trademark of Microsoft Windows Media Player under the Zune brand.

The company insisted that the Zune would only compete against Apple’s iPod, leaving PlaysForSure licensees to continue their growth in parallel. However, as was the case, obviously, at the moment, the Zune only managed to kill off PlaysForSure devices and assume their small share of the overall MP3 market without making any progress into Apple’s territory.

Bach recently told analysts that were critical of the company’s foray into music players that it continues to feel it has a shot in the music business and that it views the market as critical to the company’s overall strategy. However, he also admitted that given the chance to do things over, the company would have done things differently, although he didn’t explain what he thought would have worked better.

Regardless of the path Microsoft had taken, its Windows Media platform appeared headed for disaster.  Without the Zune, the company would have to deal with the same type of problems encountered in smartphones, which have (so far) to prevent the release of their phone under their own brand, in deference to its Windows Mobile licensees, primarily HTC.

But this alternative strategy has not stopped phone platform from Microsoft before falling into insignificance in terms of actual sales, consumer mindshare, or attention of developers. Benefit from consumer products to the tight integration to a greater degree than PCs, which Microsoft has been the lead as dominant PC supplier in the world operating system.