Microsoft is reported to be considering a price drop for its Zune Pass music offering to compete with rival services such as iTunes and Rhapsody.

Bloomberg spoke with Microsoft Senior Product Manager Terry Farrell, which implies a change in business model. “It’s really a tough industry,” I said.

Currently the Zune Pass costs 14.9 million (￡ 10.29) per month for unlimited streaming and downloads bundled 10. It is limited to users in the U.S. yet.

It has recently been considerably weakened by rivals such as MOG All access that collects $ 5 (￡ 3.43) per month for unlimited streaming. European society Spotify streaming music also plans to launch in the S. U. Later this year.

Last month subscription fee Rhapsody monthly limit of $ 14.99 IST (10.29 pounds) to $ 10 (￡ 6.87).