The iPhone is the very best iPod and also the best client for the iTunes music store, which sells the vast majority of digital music, and would be the biggest music store.

Android devices have the most beneficial Gmail app, the most beneficial Google Maps client and gets promoted on the Google home page.

We have said it before, and we will say it again – to sell Windows Telephone Microsoft will need to make Windows Phone the best device to work with Windows, Office, Xbox and their other strong assets.

This means much less emphasis on the cloud and enabling age-old Windows functions just like drag and drop and direct sync with Outlook. It means exclusive Xbox functions, not ones shared with iOS and Android devices. It implies a actual effort to move those fading Windows Mobile user base to Windows Phone, and to supply the small business management characteristics including VPN and complete Exchange support. It implies simple items including synching browser bookmarks, as they used to perform with Windows Mobile.

If Microsoft is usually to win market place share with Windows Telephone in 2012 they have to have to play hardball, and that indicates reminding buyers why Windows Phones have Windows within the name.