While most of us are consumed with talk of your Windows 7 and Nokia’s easy to forget that Microsoft has another platform to compare: Zune. Give a coupe of years, the Zune HD was all we could talk. However, these days, everyone talks about the Zune has been on the road. This week, rumors investigated the possibility that Microsoft may decide to discontinue Zunes and keep only the brand of media and music from your Windows 7.

Last night, the Zune team led to his Facebook page to discredit rumors and users, and ensuring that the Zune brand was not going anywhere. Not only that, but the team also said Microsoft will continue to support the Zune brand if your Windows is 7 or Zune devices.

Microsoft watcher Mary Jo Foley got a similar response when she asked about Zune’s fate, but despite this, still believes that Redmond could be preparing to rebrand Zune to something that better communicates Microsoft’s mission to compete in the same market as the iPod touch. Microsoft has said it wants to target the iPod touch with the Zune HD2. Considering Apple’s penchant for praising the iPod touch’s ability as a portable gaming device, Foley believes incorporating the ‘Xbox’ brand could be the answer to positioning the Zune HD2 as a portable gaming device.

Trying to promote its search engine Bing, Microsoft released the song contest holiday. Every user who participates is allowed to download a song from musical Bing toll up to 500,000 people. The company made an unusual choice using Amazon instead of its Zune Marketplace.

There is a limit to win a title for a maximum of $ 1.29 and a track for each account. There is a gift from Microsoft code, used to request an advance. Microsoft’s marketing approach for the donation came through a newsletter subscription required Bing. An Amazon account is also required. January 24 is the deadline to exchange songs codes.

Microsoft has generally lagged behind its current partner of Yahoo and Google, as well as in research. With the intention of taking some of its rival Google, Microsoft has lost several hundred million dollars and took radical measures as the discount will be Bing, which means that the corporation has paid off appliances and other products been purchased after searching Bing.

Now comes word that Samsung is preparing a Galaxy player Android. This should not surprise that the iPod touch is not to have competition when it comes to a media player that offers a multitude of applications. Make sure the Zune HD has a handful of applications and are very good, but it is not the platform of the future of Microsoft. Your Windows 7 is the platform of the future and, of course, is running the Zune software popular. The sooner the Microsoft Zune Phone 7 offers Windows 7, people begin to adopt the new operating system. Developers have begun to warm to Windows 7 and a new phone without a contract Zune is that the drug needed to seriously ramp interest of developers.

Zune HD is probably the best music player on the market. If Microsoft replies that functionality with some improvements and many other applications that help build a bridge to the success of Windows Phone. How iPhone users as owners of many begin to iPod touch? I dare say more than a few. Not to mention, you have a Zune user base would support a current update of the Zune.net line to include access to thousands of applications.

The problem with the adoption of any phone is the cost associated with a wireless contract. Mix in the user preferences and to limit the appeal of your product. By eliminating the component supplier of wireless services, removing barriers to adoption of your Windows 7. You can also get people from other platforms that are more likely to test the waters with a www.Zune.net product of free trade.

Let’s face it, an update to the Zune product is long overdue. CES 2011 is just around the corner and announcing a Zune 7 running Windows Phone would have widespread appeal. It would increase the userbase, get developers excited and possibly get a few converts. Apple’s strategy works and Microsoft would be wise to follow it. For years, people have been calling for the Zune phone. Not it’s time for the Windows Phone Zune.net.