Miamisburg, Ohio, February 11, 2010 / PRNewswire / – NewPage Corporation, the largest North American producer of coated paper, announced today the launch of a new podcast from the work of Robert Bernard, chief strategist of the environment for Microsoft. The episode is the first On Paper podcast to launch on Zune, Microsoft’s entertainment platform for podcasts, videos and music. Designed to bring about positive change in the area of sustainability, this biweekly broadcast is now in its third season and continues to grow in listenership, reaching over one million downloads, making its launch on Zune an appropriate next step for the series.

In this episode of On Paper, Bernard explains how technology and software can be used to generate real change in the global environment. Bernard identified three priority areas in which Microsoft may have a positive impact on sustainable development: energy efficiency important in enabling and use of IT, accelerating scientific research based on environmental issues and to become responsible leaders of the environment on a daily basis by the way we conduct our business.

Working as a founder and board member of the Green Grid organization, Microsoft recognizes the importance of working with other industries to solve the problem and the problem of energy efficiency. According to Bernard, the organization is on track to reach its 2012 target of reducing CO (2) emissions by 30 percent.

“We went from a world where we had a lot of interested people, to a world where now all of our field staff who talk to our customers and many of our engineers who are writing software, are thinking about and acting on the new vision and paradigm that we’re moving toward,” Bernard explains. “We are undertaking this incredible creative power and we do that people start to think and act in a greater dimension, with a deliberate emphasis on energy and environmental sustainability.