Microsoft’s Xbox group product manager Aaron Greenberg this week in an interview has hinted the company may back away from its dependence on Microsoft Points for purchases on at least the Xbox. The response to using actual dollars with Games on Demand has been “really good” and that the company may expand this to the rest of its services, the executive noted that. No clue was given to G4 as to how likely this’s, but Greenberg makes more concessions on the price front is a concern.
“We never intended to ever mislead people,” he said. “I think we want to be transparent about it, and so it’s something that we are looking at.”
Any change in the price of the Xbox would probably have a domino effect on the Zune Marketplace, as it depends also on the same points system. Without the Xbox to drive the majority of Microsoft Points sales, the incentive to continue the system would be reduced significantly.
Originally, Microsoft had chosen the points system to maintain consistency throughout its stores in several countries. As a game, or download add-on costs means the same amount of Microsoft Points in all areas, the company had to adjust prices of blocks developed for each country. Critics have attacked However, masking the real price of a download, and in particular to allow the Xbox and Zune customers with large quantities of unused points with every purchase.

February 5th, 2010
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